![]() Landon: are laying on the floor, and Britney's right in the center. But there were varying versions of how serious it was at the time. It was, "I'm sure you'll think of something." Shooting The Videoĭuring production, there was an accident on-set: a camera fell on Spears’ head. There was the issue of the Titanic moment in the middle of the song, and when we had our initial conversation I said to her, "Well, what am I supposed to do with this?" And her answer was very simple. So, that makes it a lot easier for me as a creator because I knew the world that she wanted to be in. She wanted a handsome spaceman, and she did not want there to be a rocket ship. But when I was approaching this kind of thing, it's all about making the dancing look as good as it can be, which is always easy with Britney because she's such a consummate dancer.ĭick: She wanted to be on Mars. built all these sets, and it's remarkable how much stuff there was. Whitebloom: It must've been at least a two-day shoot. But these are practical considerations you just ignore, so can speak to the spaceman and get a direct response. I had to fill in all the gaps: red planet, the guy in the control room in NASA completely ignoring the fact that there would have been a 25 minute radio delay between Earth and Mars. Nigel Dick, director: gave me those opening notes, and then the rest was me. He did the whole spaceman going to Mars and then there's the whole breakdown where meets her and she says that line about finding under the sea and that's from Titanic. It was shot in two days.ĭeclan Whitebloom, editor: had to come up with all this cool story out of nothing. The companion music video was largely conceptualized by Spears and executed by director Nigel Dick. How could I put it? She became a full-on sexual being. In that time period, she goes from being coy and kind of playing with the camera, to just full on. Lori Majewski, former editor of Teen People and current host on SiriusXM's Volume channel: There's a line in “Oops!” where Britney says, "I'm not that innocent." It's funny, looking back at it, she was much more innocent in the “.Baby One More Time” video. She wasn't familiar with Barbarella because she quite young, but when we were putting the video together, we all knew that was a classic movie with Jane Fonda where she came off as this very sexy alien, but she didn't really realize the breadth of her sexiness. Kim Kaiman, product manager at Jive Records: She loved the idea of being an alien, but a sexy alien, like a Barbarella. She had ".Baby One More Time," when she was 16, but this came out when she was 19, so it was her entry to the “racier” Britney Spears. ![]() Marilyn Lopez, PR coordinator at Jive Records: I remember marketing meetings being about her way of taking it to the next level. The track, which pays homage to the dichotomy of Spears’ burgeoning sexuality and innocence as a young woman, became an era-defining pop anthem. On March 27, 2000, Spears released “Oops!.I Did It Again" on Jive Records. ![]() For the video’s 20th anniversary, Bustle spoke with members of the crew, Spears’ team at the time, and tastemakers during the time of its release. Between the early aughts special effects, the inexplicable Titanic reference, and, of course, the catsuit, it was a lot to take in - and still is two decades later. The music video, released on April 10, 2000, featured a 19-year-old Spears as a sexy alien on Mars serenading a lovestruck astronaut. Written and produced by Max Martin and Rami Yacoub as the title track of Spears’ sophomore album, “Oops!” centered around a woman toying with her lover’s emotions. “Oops!” aimed to re-establish her as not a teen artist, but a woman. In the companion video for “Baby,” Spears wore a school uniform, fuzzy hair ties, and pigtails in 1999’s “ (You Drive Me) Crazy,” she portrayed a dorky waitress. She’d been only 16 when she released her first single, “.Baby One More Time,” in 1998, and her image thus far had reflected her youth. ![]() Introduced via the music video for “Oops!.I Did It Again,” the flashy, form-fitting ensemble signaled a shift in the young pop star’s look. There are few images more synonymous with 2000s pop culture than Britney Spears in a red latex catsuit.
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